TEBOGO    MAPOMANE

Brief

Introduce a new product into a saturated market with strong brands. Come up with a name, tagline, logo, 30 seconds commercial plus a motion graphics pack-shot animation, billboard, Facebook page & Instagram Ad.

 

INSIGHT

I hate energy drinks that taste like medicine

 

Problem 

How can “Burst” help adults (18-30 years) to think they can do more because currently, they feel dull and not refreshed?

 

Big  Idea

"Untamed re-freshness", this is to show the animal instinct the brand has been developed to reference animals as they capture their prey or tackle a challenge they are faced with. Everyone has an animal instinct within them and we want the consumer to use the product and explore that side.