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TEBOGO MAPOMANE
THE GRAPHIC DECIPHERER
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THESIS X JAGERMIESTER 2.0
Brief
To bridge a gap between local and modern look to represent both brands shining light on how they are different but they can work together.
Big Idea
"Phakamisa iKasi, phakamisa abongwana", A big brand like Jagermeister is a huge upliftment to a growing brand like Thesis, so we showed that through the use of Jagermeister ingredients and elements to uplift the township and brand.
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