TEBOGO    MAPOMANE

Brief

To bridge a gap between local and modern look to represent both brands shining light on how they are different but they can work together. ​

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Big  Idea

"Phakamisa iKasi, phakamisa abongwana", A big brand like Jagermeister is a huge upliftment to a growing brand like Thesis, so we showed that through the use of Jagermeister ingredients and elements to uplift the township and brand.