TEBOGO    MAPOMANE

Brief

Create a look and feel for Lesedi's cosmetic brand, a name for her company, a name for her product range

 

Insight

We struggle to find the right shade of foundation for our skin tone.

 

Problem 

How can “Found” help urban black women (22-27 years) think that their skin tone matter because currently they feel neglected by cosmetics companies?

 

Big Idea

For Found to exist it shows that already women skin tone matters to us, therefore, all the urban black women from 22-27 years don’t have to struggle anymore to find the perfect makeup for their skin tone, so we say “look no further” we got you covered. We want to celebrate these women and show how important they are to us and society we live in.