TEBOGO    MAPOMANE

Brief

Create a new flavorful cookie for a new brand.

Give the brand a name, a look, and feel. Design a fitting logo and packaging.

 

 

Problem 

How can Gooey Bites help teens from (13 -20 years) to think they are eating the best cookie because currently, they feel bored.

 

 

Big  Idea

Basically, when people are bored they tend to feel boxed in, therefore with Gooey Bites, I want the target market to break free from boredom. So I created fun things out of boring things, for example, fun box packaging that’s creative and unusual. A logo out of boring shape and made it look more fun to the target market.