TEBOGO    MAPOMANE

Brief

Vava Bloom is a florist company based in Rockville, Soweto. The company needs to relaunch/rebrand to the target market (30-45 year old) women living in Soweto) and increase sales via their online portal.

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Problem 

How can Vava Bloom help women think that it’s not only about the flowers but the value they add because currently, they feel uninterested in flowers?

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Big  Idea

Flowers make the memory, Assign values to flowers by linking them to something women hold dear/memorable.